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01

Exhibition planning

From your first stand plan to useful follow-up: practical decisions for an exhibition that works.

37 guides in this topic

Team discussing documents around a table

Exhibition planning

Rotate stand shifts without leaving the entrance empty

A good changeover transfers ongoing conversations as well as a position on the floor.

Business cards on a round table

Exhibition planning

Prepare business cards for a multilingual exhibition audience

A card should help someone find the right person and contact route again.

Two people discussing something beside a laptop

Exhibition planning

Open a stand conversation without launching into a pitch

A useful first question reveals why someone stopped to look.

Handwritten notes during a discussion

Exhibition planning

Write stand conversation notes someone can act on

A few precise details are more useful than a long report with no next step.

Hands holding and reviewing printed documents

Exhibition planning

Separate a product enquiry from a partnership enquiry

Both conversations may matter, but they need different information and different people.

Empty meeting room with a table and chairs

Exhibition planning

Find a suitable place for a sensitive exhibition conversation

A table at the edge of the stand does not automatically provide privacy.

Speaker with a microphone giving a presentation

Exhibition planning

Make a demonstration understandable when the internet fails

A useful fallback explains the process honestly even when the live connection is unavailable.

Loose cables lying on a floor

Exhibition planning

Keep exhibition cables away from walking routes

Equipment placement determines early on how orderly the finished stand can be.

Several directional spotlights mounted overhead

Exhibition planning

Check exhibit lighting before the doors open

A bright stand does not automatically make its products easy to see.

Black packaging boxes in several sizes

Exhibition planning

Replenish samples and giveaways without creating clutter

A small visible selection needs a reserve every team member can find quickly.

Stacked boxes labeled for fragile contents

Exhibition planning

Prepare fragile display samples for transport

Protection begins with the object and its journey, not with the final outer carton.

Shipping boxes with visible labels

Exhibition planning

Label equipment crates for easier unpacking

A useful label explains where a crate belongs and when its contents are needed.