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Exhibition planning

From your first stand plan to useful follow-up: practical decisions for an exhibition that works.

37 guides in this topic
Exhibition stands and visitors in a large hallExhibition planning

Your first exhibition stand: a practical handover plan

Before the first conversation, materials, responsibilities and the stand itself need to work together. A short handover prevents avoidable questions later.

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Notebook with handwritten planning notesExhibition planning

Set an exhibition objective that helps you make decisions

A concrete objective guides your choice of products, appointments and conversation partners.

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Products arranged on display shelvesExhibition planning

Choose products for a small exhibition stand

A deliberate selection makes conversations clearer and leaves enough room for people.

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Quadruped robot demonstrated in front of visitorsExhibition planning

Turn a technical product into a three-minute demonstration

A short demonstration needs a clear starting point, a visible change and a relevant ending.

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Large lettering on an exhibition displayExhibition planning

Make your stand message understandable from five metres away

The first line should orient visitors before they pick up a brochure.

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Visitors in the open space in front of an exhibition standExhibition planning

Keep the entrance to a small exhibition stand open

A suitcase or an awkwardly placed counter can turn a welcome into an obstacle.

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Armchairs around a small meeting tableExhibition planning

Create a seated meeting area without narrowing your stand

Seating is useful only when other visitors can still find their way in.

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Tools and screws in an organizer boxExhibition planning

Pack a repair box for small stand problems

Useful spares help with everyday adjustments but do not replace a technical service.

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Person holding a printed conference programExhibition planning

Prepare brochures that remain useful after the exhibition

A good leaflet answers a concrete question and makes the relevant follow-up easier.

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QR code on a smartphone screenExhibition planning

Use a stand QR code without losing the conversation

The code should open a clear next step rather than replace your explanation.

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Printed paper calendar on a pink backgroundExhibition planning

Build useful recovery gaps into an exhibition schedule

A full calendar is of little value if every small delay disrupts the rest of the day.

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Colleagues having a short office briefingExhibition planning

Brief temporary stand staff with one shared sheet

A short working reference is more useful than a thick folder nobody opens during the show.

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